THE Challenge
People know Sports Illustrated. But they don't know Sports Illustrated has a Sportsbook.
THE SOLUTION
Draw upon the authoritative and trusted tone of SI while maintaining a modern look/feel. We recognize that SI is an ever-evolving brand and that the SI Sportsbook is a part of that evolution.
The Sportsbook by Sports People.
THE CHALLENGE
Evolve the Sportsbook branding to encompass Casino while still having a distinct look/feel.
THE SOLUTION
Utilizing different textures and imagery, we highlight the competitive nature of the sports fan to draw them in to Casino.
We know how to play. No matter the game.
Creative Direction for the development of Sports Illustrated branded slot games:
Creative Direction for SI Sportsbook Live Dealer Arena
Creative Direction for
SI Casnio experience concept
