Challenge
Have small to mid-sized business owners (SMBs) view Comcast Business as not just a network provider, but a partner in their success.
Solution
Engagement creative letting SMBs know that Comcast Business goes Beyond Fast for them.
Small Business owner direct mail coated infographic placemat
Educational e-book banner
Air freshener direct mailer
CenturyLink challenger concepts
"Risky Business"
"Making the Grade"
Report card direct mailer
Beyond Fast inspirational poster
Challenge
Inspire IT Managers / decision-makers to make Comcast Business their network of choice to get the job done.
Solution
Messaging that conveys confidence that Comcast Business will provide more than just a reliable network, but Beyond Fast service that takes the company further.
"Dear HQ" Campaign
• People’s Choice (DM)
• Direct Mail B2B Lead Gen (DM)
• Integrated Campaign Multi-Channel B2B (DM, Display, Email)
Outer Envelope
Printed out "emails"
Display
Tarot card reading direct mailer