Challenge
Have small to mid-sized business owners (SMBs) view Comcast Business as not just a network provider, but a partner in their success.

Solution
Engagement creative letting SMBs know that Comcast Business goes Beyond Fast for them.

Direct mail – small business owner infographic placemat

Display Banners – educational e-book

Direct mail – air freshener

Direct mail – tipped on tarot cards

Comcast vs CenturyLink competitor concepts 

"Risky Business" – Business owners take risks all the time. Don't take a risk on your service provdier.

"Making the Grade" – Just like you look at a grade before considereing eating at a restaurant, business owners should consider the value they're getting from their service provider. 

Direct mail – CenturyLink report card

Print – "Beyond Fast" campaign inspirational poster

Challenge
Inspire IT Managers / decision-makers to make Comcast Business their network of choice to get the job done. 

Solution
Messaging that conveys confidence that Comcast Business will provide more than just a reliable network, but Beyond Fast service that takes the company further.

"Dear HQ" Campaign

Benny Awards:
• People’s Choice (DM)
• Direct Mail B2B Lead Gen (DM)
• Integrated Campaign Multi-Channel B2B (DM, Display, Email)

"Inter-Departmental Mail" Outer Envelope

Branch office complaint emails printed out with a belly band wrapped around them

Display – branch office complaint emails