Challenge
Have small to mid-sized business owners (SMBs) view Comcast Business as not just a network provider, but a partner in their success.

Solution
Engagement creative letting SMBs know that Comcast Business goes Beyond Fast for them.

Small Business owner direct mail coated infographic placemat

SMB1

Educational e-book banner

ebook1

Air freshener direct mailer

fresh

CenturyLink challenger concepts 

"Risky Business"

risky

"Making the Grade"

west1

Report card direct mailer

west2

Beyond Fast inspirational poster

BF_inspirational

Challenge
Inspire IT Managers / decision-makers to make Comcast Business their network of choice to get the job done. 

Solution
Messaging that conveys confidence that Comcast Business will provide more than just a reliable network, but Beyond Fast service that takes the company further.

 

"Dear HQ" Campaign

• People’s Choice (DM)
• Direct Mail B2B Lead Gen (DM)
• Integrated Campaign Multi-Channel B2B (DM, Display, Email)

B1681-000300-13_shot2

Outer Envelope

HQ_OE

Printed out "emails"

HQ_emails

Display

DearHQDisp

Tarot card reading direct mailer

CARDS